"I realized that we're now at a point of self-reference with the Internet culture that there's almost no there left, you know? It's important to make new things. It's important to make culture, rather than simply reference it. I love a good cultural reference, and it's one of the great joys in my life, but it has to all be in balance with the core job, which is to make something new. And that sort of brings me around to why I started talking about my fondness for marijuana."