"If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle."

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The bottom line is if the movie does well, everybody is happy and they forget about what they went through. And if it doesn't, it's 'I told you.' There's one director who I won't mention, who said, 'it's all blood under the bridge.'

— Robert De Niro