"I want people to hear what I think about these foundational American values of personal responsibility, resilience, family and faith, there are things that people can learn from somebody who leads a state like Ohio which is, frankly, a microcosm of the country."

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I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

— Colin Powell