"We're trying to sell peace, like a product, you know, and sell it like people sell soap or soft drinks. And it's the only way to get people aware that peace is possible, and it isn't just inevitable to have violence. Not just war - all forms of violence."

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You can cry about death and very properly so, your own as well as anybody else's. But it's inevitable, so you'd better grapple with it and cope and be aware that not only is it inevitable, but it has always been inevitable, if you see what I mean.

— David Attenborough