"My role is to find strategic insights as to where design can have the most business impact. A designer can bring a viewpoint of not just aesthetics, but economics and usage."

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I had seen faces in photographs I might have found beautiful had I known even vaguely in what beauty was supposed to consist. And my father's face, on his death-bolster, had seemed to hint at some form of aesthetics relevant to man. But the faces of the living, all grimace and flush, can they be described as objects?

— Samuel Beckett