"Sooner or later, people are going to figure out if all you run is negative attack ads you don’t have much of a vision for the future or you’re not ready to articulate it."

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You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.

— Gary Vaynerchuk