"Never play cards with a man named Doc, and never eat at a place called Mom's."

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The lesson here, and my advice for other developers, is to find a way that you can quantify for people what your product is worth. We were leery to do it ourselves, but being near Vetro when they did, the auction was a good technique for that. No one wants to be first, and the auction proved to people that others were buying and gave them that boost of confidence they needed.

— Bob Horner