"The key to all motivation is desire, and the master key to creating desire is responsiveness to the needs, desires, and interests of the people you would lead."

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To speak the truth is the most difficult of all arts, for in its "pure" form, not connected with the interests of individuals, groups, classes, or nations, truth is almost completely unsuitable for use by the Philistine and is unacceptable to him.

— Maxim Gorky