"If people knew how badly animals were treated in today's factory farms, if people knew how completely confined and immobilized these creatures are for their entire lives, if people knew how severe and unrelenting is the cruelty these animals are forced to endure, there would be change. If people knew. But too many of us choose to look the other way, to keep the veil in place, to remain unconscious and caught in the cultural trance. That way we are more comfortable. That way is convenient. That way we don' t have to risk too much. This is how we keep ourselves asleep."