"I see very small movies being financed by crowdfunding. If you're a well-known actor or celebrity of some sort, you can probably raise between one and two million. I don't have that kind of cult [following]."

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Through crowdfunding anyone can find companies and products.Forming a partnership with innovative British businesses was appealing and the opportunity to go on a journey with these companies as they grow, and hopefully share in their future success, is exciting.

— Andy Murray