"I've bought the same used car from the same man since I was 16 - a Buick every time. They always work, I don't care what color it is. I don't want people to recognize my car in case I want to commit a crime."

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People at CDC [Centers for Disease Control] who cut their teeth on diseases over the last 10 years have started to think of crime as another disease, and using some of these same concepts. It was something that was in the air in that world, but it was time to bust it out and apply it to any number of different social epidemics.

— Malcolm Gladwell