"So we raise her up every morning, we take her down every night, we don't let her touch the ground and we fold her up right. On second thought, I do like to brag 'cause I'm mighty proud of the Ragged Old Flag."

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It's become such a cultural norm that people brag about it: "Oh yeah, you did that? I did this." Keeping up with the Joneses used to be about "I have the bigger house and car," and now it's much more about how much stuff you can cram into your calendar.

— Brigid Schulte