"My best sunsets are always going to be in my home town, San Diego. Watching the sunset from the Pacific knowing that you're sleeping in your own bed, there's something special about that."

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The vast majority of local people will neither know all of the initiatives nor have any perception that the individual elements are beginning to contribute to making their home town more environmentally sustainable. It is even less likely that visitors will gain any picture of what is being achieved. It is to solve this problem that the Green Map System has been developed.

— Paul Burrell