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— Jonah Berger"People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride."
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When you write a play, you make a set of assumptions -- that you have something to say, that you know how to say it, that its worth saying, and that maybe someone will come along for the ride.
— Edward Albee
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We are our brains. My brain is talking to your brain; our bodies are hanging along for the ride.
— Jeff Hawkins
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