"In the 1920s, everyone wanted to be a celebrity. Everyone wanted to be like Babe Ruth or Charles Lindbergh. ... Businessmen, in particular, in the '20s really believed that to be a success, an entrepreneur needed to have a personality, a sense that you were a success. That's why I think Capone dressed the way he did. And that's why he entertained the press — because he wanted to be perceived as a successful American. Dale Carnegie ... would later cite Capone as a model for creating the public image. Obviously, it went bad in many ways for Capone, but that's the image he was going for."