"You can’t make a dog happy by forcibly wagging its tail. And you can’t change people’s minds by utterly refuting their arguments."

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The social intuitionist model offers an explanation of why moral and political arguments are so frustrating: because moral reasons are the tail wagged by the intuitive dog. A dog’s tail wags to communicate. You can’t make a dog happy by forcibly wagging its tail. And you can’t change people’s minds by utterly refuting their arguments.

— Jonathan Haidt