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— Jonathan Ive"What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable."
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Indolence of course is an absolutely crucial part of the creative process: you do not find poets sitting in rows in cavernous word factories, staring at screens. They are rather to be found lolling on the sofa or strolling through the groves, nursing their melancholic temperaments and losing themselves in extended reveries.
— Tom Hodgkinson
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There's something really nice about not sitting separate from the crew in some massive trailer away from the studio. To actually be there with them, it's more of a creative process.
— Neve Campbell
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