"I was talking to a businessman, and I said, Don't you think most men are little boys? And he said, I'm no little boy! I make seventy-five thousand dollars a year. And I said, Well, the way I look at it - you just have bigger toys."

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I never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.

— Yvon Chouinard