"Normally you read a screenplay - and I read a lot of them - and the characters don't feel like people. They feel like plot devices or cliches or stereotypes."

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The only valid reason to use clichés is in the speech of a character. Cliches are indications of sloppy writing. The writer does not respect the scene he is trying to dramatize enough to fashion it through precise prose and imaginative imagery. From the book Dare to be a Great Writer: 329 Keys to Powerful Fiction by

— Leonard Bishop