"Sure, that's what I mean,' Doc Daneeka said. 'A little grease is what makes this world go round. One hand washes the other. Know what I mean? You scratch my back, I'll scratch yours.' Yossarian knew what he meant. That's not what I meant,' Doc Daneeka said, as Yossarian began scratching his back."

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When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. It's pretty simple really. I just dive in and start digging. Yes, I'm fortunate to know the in's and out's of a true studio-level marketing campaign. But really, anyone who is diligent and well-researched can pull it off too. Its easier for me, but it doesn't make it impossible for others.

— Ava DuVernay