"In that the wisdom of the few becomes available to the many, there is progress in human affairs; without it, the static routine of tradition continues."

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What people "want" is a function of what they learn is available. If you wish to sell something, you'd better understand that you can't give people what they want in the market today, because what they want today is what they can already get. You have to discover what they really want, and find some way to give that physical shape.

— Erik Naggum