"We decided that it was imperative for us to use our resources to create a new paradigm: one in which business operates to add value to society - without compromising the well-being of future generations."

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Now is the time to get serious about living your ideals. Once you have determined the spiritual principles you wish to exemplify, abide by these rules as if they were laws, as if it were indeed sinful to compromise them. Don't mind if others don't share your convictions. How long can you afford to put off who you really want to be? Your nobler self cannot wait any longer.

— Epictetus