"Jonah Lehrer is one of the most talented explainers of science that we’ve got. What a pleasure it is to follow his investigation of creativity and its sources. Imagine is his best book yet."

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When you're doing an investigation of a company that is doing things that they don't want to be found out, and they say, "I don't want to be on tape," you're not suddenly going to step away and say, "Okay, I'm not going to make a film."

— David Farrier