"A person's self-concept is the core of his personality."

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I think the idea of freedom or liberty is really misused for political reasons, but it's something that resonates with people to the core. People want to be masters of their own destinies, but at the same time, I think they do so selectively. Sometimes they want to be told exactly what to do so they don't have to think for themselves - as long as they can still exercise their free will.

— Shepard Fairey