"I unpetalled you, like a rose, to see your soul, and I didn't see it. But everything around -horizons of land and of seas-, everything, out to the infinite, was filled with a fragrance, enormous and alive."

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People can totally tell if you adjust notes even slightly, and I know how important it is to be able to wear the exact fragrance you're attached to. So for me, it was all about reinventing the bottle. I've grown so much in the last 10 years - emotionally, spiritually, and artistically - and I wanted that to show in the new design.

— Kat Von D