"Part of the reason I thought that I might do a series is, my dad has pretty much been on the same road to work for years and years. And it's like, "Could I do something like that? Am I so independent that I can't punch the clock at the same place?" So part of it was a kind of exercise. "Can I be responsible in this way?" And lo and behold, I could. Luckily. It'd be bad if I couldn't."

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I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.

— Richard Branson