"Across the board, it's infinitely more effective to praise actions that you want to encourage than to punish those you disapprove of."

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Upscale young men seem to go for the kind of woman who plays with a full deck of credit cards, who won't cry when she's knocked to the ground while trying to board the six o clock Eastern shuttle, and whose schedule doesn't allow for a sexual encounter lasting more than twelve minutes.

— Barbara Ehrenreich