"The more skillful the performance of false cheer, the more pleasing the effect is upon one's public and on that private audience to whom one owes even more."

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During a rehearsal of Beethoven's Ninth Symphony the members of the orchestra were so overwhelmingly moved by the conducting of Arturo Toscanini that they rose as one man and applauded him. When the spontaneous cheering has subsided, Toscanini turned to his men, tears glistening in his eyes. "Please . . . please! Don't do this! You see, gentlemen, it isn't me you should applaud. It's Beethoven!"

— James Keller