"You know all my life I've hated funerals. The fuss and bother never brings anybody back. It just spoils remembering them as they really are. And when I see people actually facing it that way, I have to act like a sap."

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People are more likely to search for specific books in which they are actively interested and that justify all of that effort of reading them. Electronic images and sounds, however, thrust themselves into people's environments, and the messages are received with little effort. In a sense, people must go after print messages, but electronic messages reach out and touch people. People will expose themselves to information in electronic media that they would never bother to read about in a book.

— Joshua Meyrowitz