"In California, Jim Jones even staged a shooting of himself. The lesson of this was two-fold. One, that he was a god - he could heal himself. He had these magic powers. A large segment of his congregation came from a Pentecostal tradition that believed in faith healing and already believed Jones had the power to cure others. And two, the "shooting" made him seem important. Civil rights leaders were being gunned down - MLK, Jr., Medgar Evers, Malcolm X - and he longed to be considered as heroic and important as they were."