"The simplest and clearest motivation for taking animal welfare seriously is the recognition that pain is in and of itself a bad thing, and that to inflict significant amounts of it unnecessarily is wrong."

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We're supposed to show people how the world is, to give them the tools they need to make good decisions as citizens or consumers. Depending on what your values are - the environment, your health, animal welfare - the answers are going to be different for every person.

— Michael Pollan