"Look at Google. They are re-organizing their businesses ,even renaming it with Alphabet, so they can be bolder and make strategic mistakes and then learn from them. But most companies aren't Google in that they make incremental changes and don't go for the moon shot."

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I am, myself, a very poor visualizer and find that I can seldom call to mind even a single letter of the alphabet in purely retinal terms. I must trace the letter by running my mental eye over its contour in order that the image of it shall leave any distinctness at all.

— William James