"The overall concept comes first and then that informs the product, the shoot and how we communicate it. Everything comes back to the concept. It all gets thought about at the same time."

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For a lot of people, you get cramped making decisions together and living together and every other thing that starts to happen. I just think you have to be vigilant in the relationship to carve out space for yourself. And a lot of that requires knowing what you need and communicating that to your partner, which is hard.

— Joe Swanberg