"I'm very happy that I have an Italian version, a French version, and then I have my own company, but I'm not obsessed by my name. Some people are, "Oh, my name," but I couldn't care less about my name. What I like is the job. The ego trip of that comes later."

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We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that we decided not to try to manage your music library on the iPod, but to manage it in iTunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless.

— Steve Jobs