"Ebooks have many advantages - publishers don't have to make guesses about how many books to print, books need never go "out of print", and hard-to-find books can be easily available. So far, the only limitation seems to be finding a way for the writer to be paid."

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What they don't realize is that I'm not in the business to make clothes. I'm not in the business to make more money for myself, for Christ's sake. This is the reason Patagonia exists - to put into action the recommendations I read about in books to avoid environmental collapse. That's the reason I'm in business - to try to clean up our own act, and try to influence other companies to do the right thing, and try to influence our customers to do the right thing. So we're not going to change.

— Yvon Chouinard