"Wind moving through grass so that the grass quivers. This moves me with an emotion I don't even understand."

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It is important to us to understand and discuss a "vision" with both leagues and then sponsor the league that best matches our views and direction on growing the sport. To do that, there must be a tie back to our grass roots efforts. In short, our marketing plan for new players has to ultimately point to a league and its players.

— John Robinson