"It is not enough to know what you want, you must also know why you want it, and what you will do once you have it! All those elements impact the world around you and therefore must be considered."

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The only feeling that anyone can have about an event he does not experience is the feeling aroused by his mental image of that event ... For it is clear enough that under certain conditions men respond as powerfully to fictions as they do to realities.

— Walter Lippmann