"When you help someone through a health issue, positively impact someone's personal wealth, or take a sincere interest in their children, you engender life-bonding loyalty."

Previous Quote

Nostalgia is also a trait of the organizations that I call lodges - everything from corporate cultures to religious sects. Their bonding power often exceeds loyalty to family or country because they create intimacy through shared ideals and beliefs, ceremonies, stories, and legends, and depend on it for their survival. The message is clear: Don't question what we're doing. Just appreciate how long we've been doing it.

— Jennifer James