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— Keith Rabois"Most people will solve the problems they know how to solve. Roughly speaking they will solve B+ problems instead of A+ problems. A+ problems are high impact problems for your company but they're difficult problems."
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When you are solving a difficult problem re-ask the problem so that your solution helps you learn faster. Find a faster way to fail, recover, and try again. If the problem you are trying to solve involves creating a magnum opus, you are solving the wrong problem.
— Aza Raskin
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The system [of thought] doesn't stay with the difficult problem that produces unpleasant feelings. It's conditioned somehow to move as fast as it can toward more pleasant feelings, without actually facing the thing that's making the unpleasant feeling.
— David Bohm
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