"The name of the game is not market share, it's how fast we (Sony) can grow the industry."

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When you work in form, be it a sonnet or villanelle or whatever, the form is there and you have to fill it. And you have to find how to make that form say what you want to say. But what you find, always--I think any poet who's worked in form will agree with me--is that the form leads you to what you want to say.

— Ursula K. Le Guin