"With leading research universities, the National Renewable Energy Laboratory and private companies like Blue Sun working on developing alternative fuels, Colorado is poised to become an international leader in clean energy."

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However, to modify a habit, you must decide to change it. You must consiously accept the hard work of identifying the cues and rewards that drive the habits' routines, and find alternatives. You must know you have control and be self-conscious enough to use it -- and every chapter in this book is devoted to illustrating a different aspect of why that control is real.

— Charles Duhigg