"I've heard from quite a few people, you sense that there is an ownership of the [ Cinderella], it was so personal for so many people, so I was interested in trying to work out why that was."

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If you know what you want and you hire people that can do it, there's no reason it should be arduous and torturous. I wanted everyone to enjoy themselves on my set and want to be there, to take ownership of it and pitch ideas to me and know that this is their flick.

— Jay Baruchel