"We did a lot right with the voters with whom we’ve enjoyed traditional support. But we haven’t done enough to build a larger coalition of voters. We have to modernize our message to reach a larger audience of voters beyond our base."

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For the kind of places I've written for and the kind of writing that I've done, the general way to think about your audience is to think about somebody who's like yourself, but in a completely different discipline.

— Louis Menand