"What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram."

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There is a sense in which, like, it could be the case that the incentives of running for president and the incentives of getting maximum attention for yourself, sometimes align, and at a certain point, they stop aligning, and you just keep going with the incentives for maximum attention for yourself.

— Chris Hayes