"I think design does evolve in a meaningful sense. I think if you look at design as a part of the continuum of communication, since even before Guttenberg."

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Before Gutenberg, there was this really very strong oral storytelling culture where being able to relay stories from person to person was sufficient. And then, with the introduction of printing and mass communication, suddenly somebody had a lot of authority invested in the idea of a single canonical expression of a document or a piece of communication.

— Khoi Vinh