"I know there was a time, when our country was new, when the assignment of these numbers helped organize something that was on the brink of not existing. But we are no longer that country. We are so much more now."

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If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her.

— Joseph Sugarman