"My idea of a 'super bowl' is when the catcher is standing in front of the plate with the ball, waiting for me as I round third...and I make him drop it. That's a quality Super Bowl."

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The truth is the Super Bowl long ago became more than just a football game. It's part of our culture, like turkey at Thanksgiving and lights at Christmas, and like those holidays - beyond their meaning - a factor in our economy.

— Bob Schieffer