"By eloquence I understand those appeals to our moral perceptions that produce emotion as soon as they are uttered. This is the very enthusiasm that is the parent of poetry. Let the same man go to his closet and clothe in numbers conceptions full of the same fire and spirit, and they will be poetry."

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I guess for major film industry players a film is a money making devise, so using formulas assures them that their investment will have returns. A lot of big studio films are created by formulas and committees, stripping away any individuality or personality from the work so that they could appeal to most everyone on there planet but to no one in particular.

— Signe Baumane