"A lot of people have tried to put labels on me, but right now I'm focused on being Kristi Noem and getting my message out to South Dakotans."

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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

— Jonathan Ive