"Plenty of people within the Moslem world are not engaged in a clash with te West and don't want to do so; and none of the terrorist acts was an attack by the Moslem world on the West. They were attacks by particular groups of Moslems on particular Western individuals or nations. If we allow ourselves to de driven to thinking of every Moslem as an enemy or every Westerner as a friend, for that matter in these circumstances, we'll have no basis for moving forward."

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Ideas need to stand out to be noticed. There is so much noisy information out there that if your message is bland, it won't be heard or acted upon. To avoid obscurity, you need to clash with your environment. Incorporating contrast into your presentation will help it stand out. You create contrast by using the presentation form. For example, you can state the problem, then the solution. State an opposing perspective, then your perspective. State the past, then your picture of the future. Adding the cadence of contrast will pull your idea out of obscurity.

— Nancy Duarte